Audience Quote by Katherine Shindle
“I hate this expression, but - "thinking outside the box," in terms of how to market and put a Broadway show out into the - allow it to reach the target audience, who can't necessarily spend $120 to come see it.”
About This Quote
Source Interview: Broadway.com interview, 2015
Creative marketing must adapt to audience constraints, using innovative outreach to make theater accessible without high ticket prices.
In simple terms: Think beyond traditional ads to reach cost‑sensitive audiences.
Key Takeaway
Explore low‑cost, high‑impact promotional tactics.
Themes
marketing
accessibility
creativity
audience engagement
Mood
energetic
pragmatic
Type
practical
motivational
When to use this quote
- theatre production
- community outreach
- social media campaigns
Key Concepts
business strategy
digital media
pricing models
Questions to Reflect On
- What affordable channels can you leverage?
- How can you demonstrate value beyond price?
A Different Perspective
Budget limits can restrict production quality.
![“I'm still wondering about the Phantom in the chair, you know at the end of Phantom [of the Opera], so I guess that's my sort of idiocy. I still haven't figured out how they do that.” quote by Katherine Shindle](https://sms4smile.com/quotes/img-quotes/ef8/katherine-shindle-47502_chairs_i-m-still-wondering-about-the-phantom-in_2624372.jpg)
