““The understatement rule means that a debilitating and painful chronic illness must be described as ‘a bit of a nuisance’; a truly horrific experience is ‘well, not exactly what I would have chosen’; a sight of breathtaking beauty is ‘quite pretty’; an outstanding performance or achievement is ‘not bad’; an act of abominable cruelty is ‘not very friendly’, and an unforgivably stupid misjudgement is ‘not very clever’; the Antarctic is ‘rather cold’ and the Sahara ‘a bit too hot for my taste’; and any exceptionally delightful object, person or event, which in other cultures would warrant streams of superlatives, is pretty much covered by ‘nice’, or, if we wish to express more ardent approval, ‘very nice’.””