Ideas Quote by Joseph Roth

IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going…

— Ingvar Kamprad

I look at the money I'm about to spend on myself and ask if IKEA's customers could afford it.

— Ingvar Kamprad

“Unlike its competitors who sell pre-assembled merchandise, IKEA puts its customers to work. It turns out there’s a hidden benefit to making users invest…

— Nir Eyal

I love Ikea: it's non-design, but it works.

— Louise Wilson

I have never been to IKEA, no.

— Jacob Rees-Mogg

“Imagine Ikea if Ikea sold only stuffed animals.”

— Melisa Milgrom

“*Buying the Depreciation: New Ikea furniture has to be about the worst purchase ever — why? Because you can almost always buy someone else’s…

— Sebastian Marshall

“MIT-trained urban development expert Wig Zamore said: “IKEA is the least sustainable retailer on the planet.”

— Ellen Ruppel Shell

That is originally why the concept evolved to include accessories. We found that furniture sells better when you show it with accessories.

— Joseph Roth

All the design companies together make 10% of what Ikea makes.

— Rolf Fehlbaum

I love furniture. And I thought, why are we not seeing who's making the cool new coffee table and these new designs that come…

— Ellen DeGeneres

By acquiring all of your furniture from different eras and places and things that are expensive and inexpensive, it will make your end product…

— Kelly Wearstler