Based Quote by Joseph Kosinski
“Disney's clearly in the business of doing giant tent pole movies based on properties that they own. And that's what they should be doing because they're great at doing that.”
About This Quote
Source Interview: Film Industry Panel, 2021
Disney leverages its owned intellectual properties to produce large‑scale, profitable franchise films.
In simple terms: Disney uses its own IP.
Key Takeaway
Focus on leveraging existing assets.
Themes
business strategy
media
franchising
Mood
analytical
pragmatic
Type
business
industry
When to use this quote
- film production
- marketing
- merchandising
- studio planning
Key Concepts
intellectual property
economics
Questions to Reflect On
- How can Disney innovate within its franchises?
- What are the risks of over‑reliance on tent‑pole movies?
A Different Perspective
Reliance on familiar IP may limit creative risk.
![“Essentially I feel like all of that pressure when you're making the first of a franchise of [movies based on] books that mean so much to people that has so much attention on it, it can be quite paralyzing I think. I think a lot of that creeped in the first time around and it maybe affects the work.” quote by Jamie Dornan](https://sms4smile.com/quotes/img-quotes/721/jamie-dornan-5782_attention_essentially-i-feel-like-all-of-that-pres_99034.jpg)
![“Tom [Cruise] is a great producer himself. He's got great sense of story. It's always great to have the perspective of the person who's playing the character in your film.” quote by Joseph Kosinski](https://sms4smile.com/quotes/img-quotes/833/joseph-kosinski-12770_character_tom-cruise-is-a-great-producer-himself-h_104407.jpg)
