About Quote by Jonathan Dimbleby
“That test should not be about ratings. What should weigh is the knowledge that a public broadcaster delivers programmes that matter.”
About This Quote
Source Broadcast: Public Media Review, 2017
Public broadcasters should prioritize knowledge and relevance over ratings.
In simple terms: Content over ratings.
Value substance.
Themes
Mood
Type
When to use this quote
- education
- policy
- audience trust
Key Concepts
Questions to Reflect On
- What metrics assess impact?
- How to attract engaged viewers?
Balancing audience size with depth is tough.