Bugs Quote by Jonathan Alter
“It sometimes takes a while for executives to figure out that the reporters they think of as little bugs to be squashed or spun can be more powerful than they are.”
About This Quote
Source Speech: Interview on media dynamics, 2015
Executives often underestimate the influence of small media outlets, which can become powerful forces when leveraged.
In simple terms: Small media can become powerful if ignored.
Key Takeaway
Recognize and engage niche voices.
Themes
media
power
leadership
Mood
cautious
strategic
Type
observational
pragmatic
When to use this quote
- corporate PR
- political campaigns
- crisis management
- brand building
Key Concepts
agenda setting
influence
strategic communication
Questions to Reflect On
- How can leaders monitor emerging media threats?
- What strategies turn small outlets into allies?
A Different Perspective
Overlooking niche media can backfire if they gain traction.
![“Up to a point, it is better to just let the snags [bugs] be there than to spend such time in design that there are none.” quote by Alan Turing](https://sms4smile.com/quotes/img-quotes/285/alan-turing-15618_bugs_up-to-a-point-it-is-better-to-just-let-t_2610633.jpg)
