““Normal. Awesome, revered, unassailable and celebrated normal. As if the way we've stumbled into living is the way things should be because it's what everyone has always done. As if the well-traveled path is the best path. As if social proof is an unquestioned and absolute good; as if the fact that five hundred people have used this plumber over that one means that the first is the best. As if doing what the guy in front of you did -- which is what the guy in front of him, did which is what the guy in front of him did -- is a good strategy.””
