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Attraction Quote by John Updike

“Appealingness is inversely proportional to attainability.” quote by John Updike
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“Appealingness is inversely proportional to attainability.”

John Updike

About This Quote

Source Essay: The Art of Desire, 1978

The more something is desired, the less attainable it seems, and vice versa.

In simple terms: Desire and attainability are inversely linked.

Key Takeaway

Manage expectations realistically.

Themes

desire attainability psychology

Mood

analytical thoughtful

Type

philosophical insightful

When to use this quote

  • goal setting
  • marketing
  • personal relationships
  • career ambitions

Key Concepts

behavioral economics motivation

Questions to Reflect On

  • How does scarcity affect your choices?
  • Can you make the desirable more attainable?
A Different Perspective

Scarcity can also increase perceived value.

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