Decided Quote by John Stuart Mill
“Of two pleasures, if there be one which all or almost all who have experience of both give a decided preference, irrespective of any feeling of moral obligation to prefer it, that is the more desirable pleasure.”
About This Quote
Source Book: Utilitarianism by John Stuart Mill, 1863
The pleasure most widely preferred, regardless of moral duty, is the more desirable.
In simple terms: Most people favor the pleasure they enjoy most, ignoring moral pressure.
Choose the pleasure that truly satisfies you.
Themes
Mood
Type
When to use this quote
- personal decision making
- consumer choices
- policy design
- marketing strategies
Key Concepts
Questions to Reflect On
- What pleasure do you prioritize and why?
- How does moral duty influence your preferences?
May overlook long‑term consequences or societal impacts.