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“I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.” quote by John Lloyd
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“I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.”

John Lloyd

About This Quote

Source Interview: BBC Radio, 2005

John Lloyd

In simple terms: He admits that underestimating audience intelligence rarely yields profit, yet he hasn't made much money himself.

Key Takeaway

Underestimating audiences rarely pays off.

Themes

Respect audience intelligence.

Mood

analytical pragmatic

Type

business reflective

When to use this quote

  • economics
  • psychology

Key Concepts

business audience profit

Practical Applications

  • marketing
  • product design
  • media production

Questions to Reflect On

  • How can you gauge audience intelligence?
  • What other factors drive profit?
A Different Perspective

Financial success also depends on many other factors.

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