Add Quote by John Lloyd
“I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.”
About This Quote
Source Interview: BBC Radio, 2005
John Lloyd
In simple terms: He admits that underestimating audience intelligence rarely yields profit, yet he hasn't made much money himself.
Underestimating audiences rarely pays off.
Themes
Mood
Type
When to use this quote
- economics
- psychology
Key Concepts
Practical Applications
- marketing
- product design
- media production
Questions to Reflect On
- How can you gauge audience intelligence?
- What other factors drive profit?
Financial success also depends on many other factors.