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“For most western executives, innovation is about breakthrough technology or innovation. If it's not breakthrough, it's not interesting, and it's all about technology and products.” quote by John Hagel III
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“For most western executives, innovation is about breakthrough technology or innovation. If it's not breakthrough, it's not interesting, and it's all about technology and products.”

John Hagel III

About This Quote

Source Article: “Rethinking Innovation in the West,” Harvard Business Review, 2022

Western executives equate innovation solely with breakthrough tech, ignoring incremental or process innovation.

In simple terms: Innovation is seen only as tech breakthroughs.

Key Takeaway

Broaden the view of innovation beyond tech.

Themes

business strategy innovation culture

Mood

analytical critical

Type

business strategic

When to use this quote

  • product development
  • organizational change
  • strategic planning

Key Concepts

incremental improvement process redesign technology adoption

Questions to Reflect On

  • How can companies recognize non‑tech innovation?
  • What incentives foster broader innovation?
A Different Perspective

May undervalue non‑tech innovations.

3.5 out of 5 (8 ratings)

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