Advise Quote by John C. Dvorak
“Apple should pull the plug on the iPhone... What Apple risks here is its reputation as a hot company that can do no wrong. If it's smart it will call the iPhone a 'reference design' and pass it to some suckers to build with someone else's marketing budget. Then it can wash its hands of any marketplace failures... Otherwise I'd advise people to cover their eyes. You are not going to like what you'll see.”
About This Quote
Source Article: Tech Review, 2023
Apple may rebrand the iPhone as a reference design to avoid blame for market failures, protecting its reputation.
In simple terms: Apple could distance itself from a failing product by calling it a reference design.
Key Takeaway
Consider brand reputation when products fail.
Themes
branding
reputation
risk management
Mood
cautious
critical
Type
analytical
business
When to use this quote
- product launch
- investor communication
- consumer trust
- competitor analysis
Key Concepts
Corporate strategy
product lifecycle
market perception
Questions to Reflect On
- How does rebranding affect consumer trust?
- What are the long‑term risks of offloading responsibility?
A Different Perspective
If Apple truly believes the product is flawed, a redesign may be better than a reference label.
![“I hate to use that term [iPad Killer] since the iPad is probably dead anyway.” quote by John C. Dvorak](https://sms4smile.com/quotes/img-quotes/c2e/john-c-dvorak-26637_hate_i-hate-to-use-that-term-ipad-killer-sinc_1670646.jpg)
