American Quote by John Burdett
“I think it is immensely difficult to get the U.S. interested in non-U.S. topics. I don't think this is because the average American reader is disinterested, but more because of publishers playing it safe: if a thriller based in L.A. is a sure winner, why spend money plugging one based in Paris - or Bangkok?”
About This Quote
Source Interview: Publishing Industry Insights, 2015
American publishing favors familiar settings, making it hard for foreign‑focused books to get attention despite reader interest.
In simple terms: US market prefers local stories, limiting foreign topics.
Advocate diverse settings to publishers.
Themes
Mood
Type
When to use this quote
- literary agents
- bookstores
- marketing campaigns
- author pitches
Key Concepts
Questions to Reflect On
- How can publishers balance profit with cultural diversity?
- What incentives would encourage foreign‑set thrillers?
Readers may still prefer familiar locales, limiting reach.