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American Quote by John Burdett

“I think it is immensely difficult to get the U.S. interested in non-U.S. topics. I don't think this is because the average American reader is disinterested, but more because of publishers playing it safe: if a thriller based in L.A. is a sure winner, why spend money plugging one based in Paris…” quote by John Burdett
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“I think it is immensely difficult to get the U.S. interested in non-U.S. topics. I don't think this is because the average American reader is disinterested, but more because of publishers playing it safe: if a thriller based in L.A. is a sure winner, why spend money plugging one based in Paris - or Bangkok?”

John Burdett

About This Quote

Source Interview: Publishing Industry Insights, 2015

American publishing favors familiar settings, making it hard for foreign‑focused books to get attention despite reader interest.

In simple terms: US market prefers local stories, limiting foreign topics.

Key Takeaway

Advocate diverse settings to publishers.

Themes

publishing culture globalism risk marketing

Mood

frustrated optimistic

Type

analytical persuasive

When to use this quote

  • literary agents
  • bookstores
  • marketing campaigns
  • author pitches

Key Concepts

market dynamics audience bias genre expectations

Questions to Reflect On

  • How can publishers balance profit with cultural diversity?
  • What incentives would encourage foreign‑set thrillers?
A Different Perspective

Readers may still prefer familiar locales, limiting reach.

3.5 out of 5 (10 ratings)

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