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American Quote by Joe Kaeser

“It used to be that American and European companies built their products in low-wage countries, separated by great distances from the innovators who developed the products and the markets where they were sold. But companies increasingly find that is an outmoded way of doing business.” quote by Joe Kaeser
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“It used to be that American and European companies built their products in low-wage countries, separated by great distances from the innovators who developed the products and the markets where they were sold. But companies increasingly find that is an outmoded way of doing business.”

Joe Kaeser

About This Quote

Source Speech: Business Strategy, 2018

Geographic separation between innovators and production is outdated; closer integration improves efficiency.

In simple terms: Close innovators and production.

Key Takeaway

Integrate supply chain.

Themes

business globalization efficiency

Mood

strategic forward‑looking

Type

business inspirational

When to use this quote

  • manufacturing
  • product development
  • logistics

Key Concepts

value chain innovation management

Questions to Reflect On

  • How can firms restructure?
  • What benefits arise from proximity?
A Different Perspective

Transition costs can be high.

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