Creativity Quote by Joe Calloway
““Don’t strive to be a leader in your category. Create a different category, and be the only one in it.””
About This Quote
Source Book: The Customer Experience Edge, 2015
Innovate by redefining markets rather than competing within existing ones.
In simple terms: Create new markets, dominate them.
Think beyond competition.
Themes
Mood
Type
When to use this quote
- product launch
- business planning
- personal branding
Key Concepts
Questions to Reflect On
- What unique value can you offer?
- How to test a new category?
May be unrealistic without resources.