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Creativity Quote by Joe Calloway

“Don’t strive to be a leader in your category. Create a different category, and be the only one in it.” quote by Joe Calloway
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““Don’t strive to be a leader in your category. Create a different category, and be the only one in it.””

Joe Calloway

About This Quote

Source Book: The Customer Experience Edge, 2015

Innovate by redefining markets rather than competing within existing ones.

In simple terms: Create new markets, dominate them.

Key Takeaway

Think beyond competition.

Themes

innovation leadership strategy

Mood

inspirational strategic

Type

business leadership

When to use this quote

  • product launch
  • business planning
  • personal branding

Key Concepts

category creation market disruption

Questions to Reflect On

  • What unique value can you offer?
  • How to test a new category?
A Different Perspective

May be unrealistic without resources.

3.1 out of 5 (3 ratings)

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