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Baskets Quote by Jim Rogers

“Diversification is something that stock brokers came up with to protect themselves, so they wouldn't get sued for making bad investment choices for clients. Henry Ford never diversified, Bill Gates didn't diversify. The way to get rich is to put your eggs in one basket, but watch that basket very…” quote by Jim Rogers
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“Diversification is something that stock brokers came up with to protect themselves, so they wouldn't get sued for making bad investment choices for clients. Henry Ford never diversified, Bill Gates didn't diversify. The way to get rich is to put your eggs in one basket, but watch that basket very carefully. And make sure you have the right basket.”

Jim Rogers

About This Quote

Source Interview: Bloomberg TV, 2015

He argues that diversification is a broker’s safety net, while true wealth comes from focused, well‑chosen investments.

In simple terms: Diversification protects brokers; wealth comes from careful focus.

Key Takeaway

Choose a single, strong investment and manage it well.

Themes

finance risk strategy

Mood

analytical pragmatic

Type

financial strategic

When to use this quote

  • startup funding
  • real estate
  • stock investing

Key Concepts

concentration risk portfolio management wealth building

Questions to Reflect On

  • Are you comfortable putting all eggs in one basket?
  • How do you assess the right basket?
A Different Perspective

Concentration can increase vulnerability to shocks.

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