Creativity Quote by Jim Lewis
““Creativity. Taking something enormously strange and somehow making it strangely familiar.””
About This Quote
Creativity involves transforming the bizarre into something familiar, making the unfamiliar feel comfortable.
In simple terms: Turning strange ideas into familiar ones.
Embrace oddity, then shape it.
Themes
Mood
Type
When to use this quote
- artistic projects
- product design
- marketing campaigns
- storytelling
Key Concepts
Questions to Reflect On
- How can you keep originality while making ideas relatable?
- What balance of novelty and familiarity works best for you?
May result in superficial familiarity without depth.