Bigs Quote by Jim Cantalupo
“So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.”
About This Quote
Source Speech: Business conference, 2008
If the euro had not lost value, Europe could have earned as much as the US with fewer stores and higher returns.
In simple terms: Euro devaluation boosted Europe's competitiveness.
Consider currency impacts on market strategy.
Themes
Mood
Type
When to use this quote
- investment decisions
- pricing strategies
- export planning
Key Concepts
Questions to Reflect On
- How does currency strength affect profit margins?
- What risks accompany a strong euro?
Currency shifts can also cause instability.