Believe Quote by Jens Martin Skibsted
“It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like price and performance. So why is it that when it comes to most aspects of human transportation, the world still seems to believe people are rational machines?”
About This Quote
Consumer choices are driven as much by feelings as by price or performance, yet transportation is still treated as purely rational.
In simple terms: Emotions shape buying, but transport is seen as logical.
Key Takeaway
Recognize emotional factors in transport design.
Themes
consumer behavior
emotions
rationality
transportation
marketing
Mood
analytical
reflective
Type
insightful
critical
When to use this quote
- product design
- marketing strategy
- public transport planning
- user experience research
Key Concepts
behavioral economics
psychology
decision making
Questions to Reflect On
- How can designers measure emotional attachment?
- What rational models overlook emotional drivers?
A Different Perspective
Emotional influences are harder to quantify than price.
![“People don't get a chance to think, "Why am I a consumer?" Because the decisions come at them so fast and furiously, they're not [even] given time to think, I am a consumer.” quote by David Bowie](https://sms4smile.com/quotes/img-quotes/db8/david-bowie-508_chance_people-don-t-get-a-chance-to-think-why-a_3123956.jpg)
