Great saying by great authors Quote by Jean Baudrillard
“If everything on television is, without exception, part of a low-calorie (or even no-calorie) diet, then what good is it complaining about the adverts? By their worthlessness, they at least help to make the programmesaround them seem of a higherlevel.”
About This Quote
Source Essay: The Consumer Society, 1970
Advertising is a low‑calorie diet for TV, making other content appear richer.
In simple terms: Ads are cheap filler that makes programs look better.
Key Takeaway
Recognize ads as a framing tool.
Themes
media
advertising
perception
culture
Mood
skeptical
analytical
Type
philosophical
critical
When to use this quote
- television viewing
- marketing strategy
- critical media literacy
Key Concepts
hyperreality
simulation
value judgment
Questions to Reflect On
- What does “low‑calorie” imply about content quality?
- How do ads affect our perception of programming?
A Different Perspective
May ignore the manipulative power of ads.
