Change Quote by Jasper Fforde
““What's with the "iMagic" name change?' I said without preamble. 'Industrial Magic was a bit of a mouthful,' he explained. 'Besides, putting an "i"in front of anything makes it more hip and current.””
About This Quote
Source Novel: Satirical Fiction, 2006
The name “iMagic” was chosen to sound modern and trendy, replacing a longer, less catchy term.
In simple terms: Name changed to sound hip.
Key Takeaway
Branding matters.
Themes
marketing
branding
culture
technology
trendiness
Mood
playful
critical
Type
satirical
observational
When to use this quote
- product launch
- advertising
- tech startups
- rebranding
Key Concepts
consumer behavior
linguistic branding
modernism
Questions to Reflect On
- Does the name affect your perception?
- Is substance more important than branding?
A Different Perspective
Trendy names can feel superficial.
