Also Quote by Jasper Fforde
“In the creative industries, there are few things more exciting than a zinger - a thought, idea, line, plot device - anything really, that just totally works in a fundamentally new and fresh way. It's like a uniquely lovely melody or a new taste idea in cooking. Something special, something new, something wonderful. They're also very rare.”
About This Quote
Source Interview: The Art of Storytelling, 2012
A rare, fresh idea that works perfectly is like a perfect melody or taste, creating wonder and excitement.
In simple terms: A brilliant new idea feels like a perfect song or flavor.
Seek and nurture truly original ideas.
Themes
Mood
Type
When to use this quote
- writing
- design
- product development
- advertising
Key Concepts
Questions to Reflect On
- What processes help generate fresh ideas?
- How do you recognize a truly original concept?
Such moments are scarce and hard to replicate.