Abstract Quote by Jason Reitman

“[L]et them be their own Rorschach tests[.]”

— Evan Dara

I think test screening works at its best when the audience knows what it's getting.

— Barry Levinson

At one of the largest advertising agencies in America psychologists on the staff are probing sample humans in an attempt to find how to…

— Vance Packard

I think test screenings with an audience are useful because they have no dog in the fight, they just say how they feel.

— Brian Helgeland

You sense when something is special, but you don't know how special it is until it's in front of an audience.

— Cynthia Erivo

You have to make an audience feel like they can - and want to - change something about what they are watching. And that…

— Phoebe Waller-Bridge

I think the real test is to plan something and be able to carry it out to the very end. Not that you're always…

— Richard Estes

Condense some daily experience into a glowing symbol and an audience is electrified.

— Ralph Waldo Emerson

I love the challenge of having an audience know what you're thinking without having to tell the audience what you're thinking.

— Jeffrey Dean Morgan

When you start using test audiences, it becomes more scientific than it is about the work itself, and that's boring.

— Amanda Seyfried

How to please the public - that's the test, But nowadays I find I'm in a fix; I know they're not accustomed to the…

— Johann Wolfgang von Goethe

I think that if you make something that's relatable then people will attach themselves to it. You can express it in a lot of…

— Marc Webb