Apology Quote by Jason Fried
““One of the worst ways is the non-apology apology, which sounds like an apology but doesn’t really accept any blame. For example, “We’re sorry if this upset you.” Or “I’m sorry that you don’t feel we lived up to your expectations.” Whatever.””
About This Quote
Source Interview: 2020 Podcast with Jason Fried, 2020
A non‑apology pretends to apologize while avoiding responsibility, undermining trust.
In simple terms: Fake apologies avoid blame and hurt trust.
Key Takeaway
Own mistakes fully.
Themes
communication
accountability
trust
Mood
defensive
reflective
Type
advice
practical
When to use this quote
- customer service
- team meetings
- public statements
- conflict resolution
Key Concepts
psychology
social dynamics
Questions to Reflect On
- How does a non‑apology affect credibility?
- What can replace it?
A Different Perspective
May seem polite but can damage relationships.
