““Noble again chose Larry McCarthy, the veteran media consultant who was known for his ability to distill a complicated subject into a simple, potent, and usually negative symbol. McCarthy had a reputation for being a particularly shrewd consumer of O, or opposition research on the rival candidates he was targeting. He often honed his ads using polls, focus groups, micro-targeting data, and “perception analyzers”—meters that evaluated viewers’ split-second reactions to demo tapes. McCarthy””
![“Americans for Prosperity annoyed some of the Tea Partiers,” recalls the libertarian blogger Ralph Benko. “These people drove up, opened the door, put T-shirts on them, then took pictures and sent them to Charles [Koch] saying, ‘See? We’re doing great things with your money.” quote by Jane Mayer](https://sms4smile.com/quotes/img-quotes/08d/jane-mayer-1031_tea_americans-for-prosperity-annoyed-some-of_21572.jpg)
![“One of the oddities of this election is the man that [Donald] Trump chose as his vice-president, Mike Pence, is one of the Kochs' favourite politicians.” quote by Jane Mayer](https://sms4smile.com/quotes/img-quotes/dff/jane-mayer-1031_election_one-of-the-oddities-of-this-election-is_93991.jpg)
![“[The Kochs] they hate big government.” quote by Jane Mayer](https://sms4smile.com/quotes/img-quotes/758/jane-mayer-1031_big-government_the-kochs-they-hate-big-government-21587_215871.jpg)