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224 Quote by Jane Jacobs

“Googie architecture could...be seen in its finest flowering among the essentially homogeneous and standardized enterprises of roadside commercial strips: hot-dog stands in the shape of hot dogs, ice-cream stands in the shape of ice-cream cones. There are obvious examples of virtual sameness…” quote by Jane Jacobs
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““Googie architecture could...be seen in its finest flowering among the essentially homogeneous and standardized enterprises of roadside commercial strips: hot-dog stands in the shape of hot dogs, ice-cream stands in the shape of ice-cream cones. There are obvious examples of virtual sameness trying, by dint of exhibitionism, to appear unique and different from their similar commercial neighbors.””

Jane Jacobs

About This Quote

Source Book: The Death and Life of Great American Cities, 1961

Architectural novelty is used to mask uniformity, creating a false sense of uniqueness in commercial design.

In simple terms: Design tricks hide sameness.

Key Takeaway

Recognize genuine diversity over flashy façades.

Themes

architecture commercialism authenticity urban design

Mood

critical analytical

Type

observational critical

When to use this quote

  • shopping malls
  • roadside diners
  • theme parks
  • advertising campaigns

Key Concepts

visual branding cultural homogenization

Questions to Reflect On

  • How does visual novelty affect consumer perception?
  • When does imitation become a loss of identity?
A Different Perspective

The novelty can become gimmicky and lose cultural relevance over time.

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