"Unfortunately, marketing textbooks is like marketing fishing lures:……" — James W. Loewen

Unfortunately, marketing textbooks is like marketing fishing lures: the point is to… - James W. Loewen
"Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students."

James W. Loewen

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