Afford Quote by James Sinegal
“It doesn't do Costco any good if nobody can afford to buy anything.”
About This Quote
Source Speech: Costco Annual Shareholder Meeting, 2005
A business cannot thrive if its customers cannot afford its products, highlighting the need for accessible pricing.
In simple terms: Business needs affordable pricing to succeed.
Key Takeaway
Ensure products are affordable for customers.
Themes
pricing
accessibility
customer focus
Mood
pragmatic
concerned
Type
business
economic
When to use this quote
- retail pricing
- product development
- customer outreach
Key Concepts
economic equity
market strategy
Questions to Reflect On
- How can companies balance profit and affordability?
- What pricing models support broad access?
A Different Perspective
If prices are too high, the business may lose market share.
