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Action Quote by Jacques Ellul

“Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of…” quote by Jacques Ellul
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“Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.”

Jacques Ellul

About This Quote

Source Book: Propaganda: The Formation of Men's Attitudes, 1962

Propaganda shapes automatic reactions, later mobilizing people when needed.

In simple terms: Propaganda creates reflexes for later action.

Key Takeaway

Recognize and question conditioned responses.

Themes

media psychology influence

Mood

critical skeptical

Type

analytical philosophical

When to use this quote

  • political campaigns
  • advertising
  • social media
  • public speeches

Key Concepts

conditioning social control

Questions to Reflect On

  • How do you identify conditioned reflexes?
  • What safeguards can prevent manipulation?
A Different Perspective

May oversimplify complex issues.

2.7 out of 5 (4 ratings)

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