Action Quote by Jacques Ellul
“Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.”
About This Quote
Source Book: Propaganda: The Formation of Men's Attitudes, 1962
Propaganda shapes automatic reactions, later mobilizing people when needed.
In simple terms: Propaganda creates reflexes for later action.
Recognize and question conditioned responses.
Themes
Mood
Type
When to use this quote
- political campaigns
- advertising
- social media
- public speeches
Key Concepts
Questions to Reflect On
- How do you identify conditioned reflexes?
- What safeguards can prevent manipulation?
May oversimplify complex issues.