Character Quote by Jacques Ellul
“(Propaganda) proceeds by psychological manipulations, character modifications, by creation of stereotypes useful when the time comes - The two great routes that this sub-propaganda takes are the conditioned reflex and the myth”
About This Quote
Source Book: Propaganda: The Formation of Men's Attitudes, 1965
Propaganda manipulates psychology, alters character, creates stereotypes, using conditioned reflexes and myths to influence people.
In simple terms: Propaganda shapes minds via stereotypes and myths.
Key Takeaway
Critically examine messages for hidden influence.
Themes
media
psychology
manipulation
Mood
critical
analytical
Type
philosophical
educational
When to use this quote
- political campaigns
- advertising
- education
- public relations
Key Concepts
sociology
cognitive bias
Questions to Reflect On
- What myths affect your decisions?
- How can you resist conditioned reflexes?
A Different Perspective
Propaganda can also inspire positive change.
![“Propaganda tries to force a doctrine on the whole people; the [party] organization embraces within its scope only those who do not threaten on psychological grounds to become a brake on the further dissemination of ideas.” quote by Adolf Hitler](https://sms4smile.com/quotes/img-quotes/f1b/adolf-hitler-253_brake_propaganda-tries-to-force-a-doctrine-on_1796242.jpg)
![“[Propaganda] must be aimed at the emotions and only to a very limited degree at the so-called intellect... The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of…” quote by Adolf Hitler](https://sms4smile.com/quotes/img-quotes/6ba/adolf-hitler-253_art_propaganda-must-be-aimed-at-the-emotions_1005060.jpg)
