Education Quote by Jacques Ellul
“Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.”
About This Quote
Source Book: Propaganda: The Formation of Men's Attitudes, Jacques Ellul, 1965
Propaganda must be examined as a tool that addresses issues arising from technological advancement, shaping individual behavior to fit a tech‑driven society.
In simple terms: Study propaganda as a response to tech‑driven problems.
Key Takeaway
Analyze how tech shapes messaging.
Themes
technology
propaganda
society
control
Mood
critical
analytical
Type
sociopolitical
philosophical
When to use this quote
- political campaigns
- advertising
- public health messaging
- online misinformation
Key Concepts
media theory
social engineering
technological determinism
Questions to Reflect On
- How does technology influence the tactics of propaganda?
- What ethical limits should guide its use?
A Different Perspective
Propaganda can also reinforce power structures, not just solve problems.
