Individual Quote by Jacques Ellul
“Mass media provides the essential link between the individual and the demands of the technological society.”
About This Quote
Source Book: The Technological Society, Jacques Ellul, 1954
Mass media serves as the bridge linking individuals to the demands and influences of modern technology.
In simple terms: Media connects people to tech‑driven society.
Key Takeaway
Recognize media’s role in shaping tech expectations.
Themes
technology
media
societal influence
Mood
critical
analytical
Type
philosophical
sociological
When to use this quote
- news consumption
- digital advertising
- public policy debates
Key Concepts
information flow
cultural mediation
social control
Questions to Reflect On
- How does media shape our tech expectations?
- What responsibilities do media creators have?
A Different Perspective
Media can also distort or oversimplify complex issues.
![“[Sport officials] blocked their support of us. But those individuals [ Muhammad Ali, the Jim Browns, the Bill Russells, Kareem Abdul Jabbar ] were old enough, they were wise enough, and they knew their history and this is why they came out in support of us, because they knew that we had our finger…” quote by John Carlos](https://sms4smile.com/quotes/img-quotes/13b/john-carlos-16923_bills_sport-officials-blocked-their-support-of_4987.jpg)
