Increasingly Quote by Pat Mitchell
“The media is the message and the messenger, and increasingly a powerful one.”
About This Quote
Source Book: The Media Age, Pat Mitchell, 2015
The medium through which information travels shapes its impact, and the people delivering it hold increasing influence.
In simple terms: How media and its messengers shape influence.
Recognize and evaluate both content and source.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- political discourse
- social media platforms
- public relations
- news reporting
Key Concepts
Questions to Reflect On
- How does the messenger affect your perception of the message?
- What responsibilities do powerful media figures have?
Message power can be limited by audience bias or censorship.