“You can't exceed the system with language. You can only exceed the system with events; recommended procedures that are better. You can't exceed the system by telling people to be good, be kind, be considerate... You have to take away the conditions that makes it necessary for you to be kind. And to be kind, you design highways that aren't slippery; where no accidents, or less accidents, occur. In the future, everybody becomes an innovator - a creator.”
