Children Quote by Jaclyn Smith
“When I first decided to launch a clothing line, I was pregnant with my daughter Spencer-Margaret, so I looked for a retailer with values that mirrored my own growing family concerns. Kmart is a family store where value-conscious moms shop, so my partnership with Kmart seemed like a natural fit.”
About This Quote
Source Interview: Business interview with Jaclyn Smith, 1995
She chose a retailer whose values matched her family‑oriented concerns, seeking alignment between personal life and business partnership.
In simple terms: She partnered with a store that shared her family values.
Key Takeaway
Align business partners with personal values.
Themes
family business
values alignment
entrepreneurship
consumer choice
Mood
thoughtful
strategic
Type
business
personal
marketing
When to use this quote
- launching a clothing line
- targeting value‑conscious mothers
- retail collaborations
Key Concepts
brand partnership
family values
market positioning
Questions to Reflect On
- How do personal values influence brand decisions?
- Can value alignment outweigh market size?
A Different Perspective
May limit reach to broader demographics beyond family‑focused shoppers.
