Cinema Quote by Jack Valenti
“Film-makers must decide what story to tell and how to tell it.”
About This Quote
Source Book: "The Film Business Handbook", 1995
Filmmakers must choose both the narrative and its delivery method, highlighting the dual responsibility of content and form.
In simple terms: Filmmakers decide story and how to tell it.
Key Takeaway
Make intentional storytelling choices.
Themes
storytelling
media
decision‑making
Mood
analytical
inquisitive
Type
educational
strategic
When to use this quote
- advertising
- documentary
- digital media
Key Concepts
narrative structure
visual style
audience engagement
Questions to Reflect On
- How do you prioritize story vs. style?
- What influences your choice of medium?
A Different Perspective
May limit spontaneous creativity.
![“You usually get one or the other, you get someone who knows how to tell a story but they don't necessarily know about light and camera and rhythm, or you get someone who can make beautiful images but they can't necessarily tell a great story. He[Mark Webb] does both and I think he's going to be…” quote by Joseph Gordon-Levitt](https://sms4smile.com/quotes/img-quotes/48b/joseph-gordon-levitt-1583_beautiful_you-usually-get-one-or-the-other-you-get_44077.jpg)
