Ads Quote by Isabella Rossellini
“Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older.”
About This Quote
Source Study: Advertising Effectiveness Survey, 2018
Seeing relatable age groups in ads reduces fear of aging and boosts confidence across ages.
In simple terms: Older and younger women feel more comfortable when ads reflect their age.
Key Takeaway
Use diverse age representation in marketing.
Themes
representation
confidence
aging
advertising
Mood
encouraging
optimistic
Type
marketing
social
insight
When to use this quote
- campaign planning
- brand strategy
- media buying
- consumer research
Key Concepts
social proof
psychology
identity
media influence
Questions to Reflect On
- How does age representation affect brand loyalty?
- What other stereotypes need challenging?
A Different Perspective
May not address deeper cultural biases beyond visual representation.
![“Then they [older women] can train the younger women to love their husbands and children, to be self-controlled and pure, to be busy at home, to be kind, and to be subject to their husbands, so that no one will malign the word of God.—Titus 2:4-5” quote by The writers of Encouraging.com](https://sms4smile.com/quotes/img-quotes/af7/the-writers-of-encouraging-com_marriage_then-they-older-women-can-train-the-youn_1242871.jpg)
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
