Agents Quote by Hugh McCutcheon
“Coaches are sales people and change agents.”
About This Quote
Source Speech: Coaching Conference, 2014
Coaches act as salespeople and agents of change, driving adoption and transformation
In simple terms: Coaches sell ideas and facilitate change
Leverage coaching to drive change and adoption
Themes
Mood
Type
When to use this quote
- team building
- product launches
- behavioral change programs
- education reform
Key Concepts
Questions to Reflect On
- How can coaches build trust quickly?
- What strategies convert skeptics?
Resistance can arise from skepticism