Aspect Quote by Homaro Cantu
“The only projects that excite me have to be tied to some aspect of social change. No matter how beautiful, a coffee book doesn't exactly move you to change the way you cook or eat.”
About This Quote
Source Interview: Interview with Homaro Cantu, The Guardian, 2013
Work that matters must connect to broader societal impact, not just aesthetic appeal.
In simple terms: Projects should drive social change, not just be pretty.
Seek purpose-driven work.
Themes
Mood
Type
When to use this quote
- product design
- restaurant concepts
- community initiatives
Key Concepts
Questions to Reflect On
- How can you embed social purpose into your projects?
- What impact do you want your work to have?
Aesthetic appeal alone may not inspire lasting change.