““It’s true, though, that we struggled to stay on message. My advisors had to deal with a candidate—me—who often wanted something new to say, as opposed to just repeating the same stump speech over and over. In addition, more than in any race I can remember, we were constantly buffeted by events: from the email controversy, to WikiLeaks, to mass shootings and terrorist attacks. There was no such thing as a “normal day,” and the press didn’t cover “normal” campaign speeches. What they were interested in was a steady diet of conflict and scandal. As a result, when it came to driving a consistent message, we were fighting an uphill battle.””
![“They [candidates] say, "I don't want to say anything controversial."…” quote by Roger Ailes](https://sms4smile.com/quotes/img-quotes/846/roger-ailes-2123_answers_they-candidates-say-i-don-t-want-to-say_1450924.jpg)
