Culture Quote by Henry Jenkins

“The key is to produce something that both pulls people together and gives them something to do.”

Henry Jenkins

About This Quote

Source Book: Convergence Culture by Henry Jenkins, 2006

Successful media should unite audiences and inspire active participation.

In simple terms: Media must bring people together and give them tasks.

Key Takeaway

Create engaging, participatory experiences.

Themes

media participation community creativity

Mood

enthusiastic analytical

Type

advice inspirational

When to use this quote

marketing campaigns
fan communities
educational projects

Key Concepts

media studies participatory culture

Questions to Reflect On

What makes an activity truly participatory?
How can you balance unity and action?

A Different Perspective

Risk of superficial engagement without depth.

★ ★ ★ ★ ★ 2.9 out of 5 (9 ratings)

Culture Giving Key Produce Keys Marketing People People Gives Produce Produce Pulls Pulls Pulls People Technology Together

More by Henry Jenkins

“Digital Youth Project by Mizuko”

Henry Jenkins

Image

...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of…

Henry Jenkins

Image

The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a…

Henry Jenkins

Image

When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started…

Henry Jenkins

Image

“Anthropologist Mary Douglas (1991) examines the very thin line separating a joke from an insult: a joke expresses something a community is ready to…

Henry Jenkins

Image

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them,…

Henry Jenkins

Image

Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands…

Henry Jenkins

Image

Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a…

Henry Jenkins

Image

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a…

Henry Jenkins

Image

We want to raise a generation of kids who have a mouse in one hand and a book in the other,

Henry Jenkins

Image

“thousands of people. She debated her opponent on National Public Radio and found herself in the center”

Henry Jenkins

Image

“The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, published by the MIT Press, present findings from current research…

Henry Jenkins

Image

Explore all 29 Henry Jenkins quotes

More Culture quotes

What sets worlds in motion is the interplay of differences, their attractions and repulsions. Life is plurality, death is uniformity. By suppressing differences and…

Octavio Paz

Image

Philosopher is a dictator who modifies accepted standards with his thoughts.

Ilkin Santak

Image

A lot of indigenous cultures are deeply involved in working with ancestor spirits, elemental spirits, and demons. Many of these cultures feel that, if…

Daniel Pinchbeck