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Character Quote by Henry Jenkins

“When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and now, you pitch a world because a world can support multiple…” quote by Henry Jenkins
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“When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. and now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.”

Henry Jenkins

About This Quote

Source Interview: The Future of Storytelling, Henry Jenkins, 2015

Storytelling evolved from focusing on plot, to character, to world‑building, enabling multiple narratives across media.

In simple terms: Stories shifted from plot to character to world to support many tales.

Key Takeaway

Embrace world‑building for broader storytelling.

Themes

storytelling media worldbuilding character plot

Mood

creative strategic

Type

analytical inspirational

When to use this quote

  • film pitch
  • TV series development
  • video game design
  • comic book creation
  • theme park experiences

Key Concepts

transmedia narrative design franchise development

Questions to Reflect On

  • How can you balance depth and breadth in a world?
  • What limits should guide world expansion?
A Different Perspective

World‑building can become too expansive, diluting focus.

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