Audience Quote by Harvey Weinstein

The public need a name to sell the movie and that's just the nature of the industry.

— Rebecca Root

The thing that's great about those guys at Miramax is the Weinstein brothers. They are the two funniest guys I've ever met in my…

— Ted Demme

Everyone's very relaxed about brand names in television.

— John Mulaney

I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.

— Donald Trump

It is more difficult to make film which does not have a big name. People start questioning the cast and the budget.

— Farah Khan

BRAND doesn't matter, all matter is who PLAYS with it

— Tapasvi Vyas

I've made movies where people say it's their favourite, but they don't take it seriously because it just didn't seem to break through commercially.

— Richard Linklater

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest…

— David Furnish

We in Illumination Entertainment tend not to put ideas through a brand funnel. We've collected a group of people who share a certain taste,…

— Christopher Meledandri

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a…

— Peter York

Brands always mean something. If you don't define what the brand means, your competitors will

— Richard Branson

“consider whether intangible assets such as brand names, reputation, and culture are relevant in testing the hypothesis. For example, if a no-name company and…

— Victor Cheng