Cinema Quote by Harold Ramis
“Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.”
About This Quote
Source Film: Multiplicity (1996) – Comedy; directed by Harold Ramis
A well‑received comedy failed commercially due to poor timing and marketing competition
In simple terms: Good film, bad release timing
Key Takeaway
Consider timing and promotion for success
Themes
film
marketing
competition
Mood
disappointed
reflective
Type
analytical
critical
When to use this quote
- movie launch
- studio planning
- audience testing
- distribution scheduling
Key Concepts
comedy
audience reception
release strategy
Questions to Reflect On
- How could the studio have better positioned the film?
- What marketing tactics might have helped?
A Different Perspective
Even a great movie can flop if released alongside many rivals
