Century Quote by Harold Innis
“The discovery of printing in the middle of the fifteenth century implied the beginning of a return to a type of civilization dominated by the eye rather than the ear.”
About This Quote
Source Book: The Bias of Communication, Harold Innis, 1951
Printing shifted cultural dominance from oral to visual, reshaping how societies process information.
In simple terms: Printing made visual information dominant.
Recognize the impact of visual media.
Themes
Mood
Type
When to use this quote
- education reform
- media strategy
- public policy
- digital design
- advertising
Key Concepts
Questions to Reflect On
- How does visual media shape our thinking?
- What is lost when we prioritize sight over sound?
Visual focus can marginalize auditory skills and oral traditions.