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Century Quote by Harold Innis

“The discovery of printing in the middle of the fifteenth century implied the beginning of a return to a type of civilization dominated by the eye rather than the ear.” quote by Harold Innis
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“The discovery of printing in the middle of the fifteenth century implied the beginning of a return to a type of civilization dominated by the eye rather than the ear.”

Harold Innis

About This Quote

Source Book: The Bias of Communication, Harold Innis, 1951

Printing shifted cultural dominance from oral to visual, reshaping how societies process information.

In simple terms: Printing made visual information dominant.

Key Takeaway

Recognize the impact of visual media.

Themes

communication technology culture history media literacy

Mood

analytical reflective

Type

historical analytical

When to use this quote

  • education reform
  • media strategy
  • public policy
  • digital design
  • advertising

Key Concepts

visual dominance information flow cultural shift

Questions to Reflect On

  • How does visual media shape our thinking?
  • What is lost when we prioritize sight over sound?
A Different Perspective

Visual focus can marginalize auditory skills and oral traditions.

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