Audience Quote by Hanya Yanagihara
“Many writers hate the shilling process, and I understand that. However, it's really the only thing about the publication process you can somewhat control. You can't affect reviews. But you can try to find your book an audience. One of the problems with the book publishing industry is that their publicity efforts tend to be spent on people who already read, and know how to discover, literary fiction.”
About This Quote
Source Interview: The Guardian, "The State of Publishing", 2020
Authors can only control how they promote their work, not how critics receive it, so they must actively seek readers themselves.
In simple terms: Writers can only control promotion, not reviews.
Key Takeaway
Focus on audience building.
Themes
publishing
marketing
author agency
literary industry
audience engagement
Mood
determined
optimistic
Type
practical
strategic
When to use this quote
- author events
- social media campaigns
- newsletter sign‑ups
- collaborations with niche reviewers
Key Concepts
self‑promotion
targeted outreach
community building
Questions to Reflect On
- How can indie authors maximize impact with limited budget?
- What channels best connect to untapped readers?
A Different Perspective
Even with effort, reaching new readers can be costly and time‑consuming.
