First place Quote by Greg Thain
““They need to rediscover what made them successful in the first place: consumer insight, customer knowledge, innovation and brand-building. The adoption of open-innovation strategies by majors such as Nestlé and P&G is a reflection of their need to ramp up innovation speed and capabilities.””
About This Quote
Source Speech: Business Conference, 2015
Successful companies must return to core strengths—understanding consumers, innovating, and building brands—to accelerate innovation.
In simple terms: Focus on consumer insight and brand building to boost innovation speed.
Key Takeaway
Re‑emphasize core capabilities.
Themes
business strategy
innovation
brand building
Mood
strategic
optimistic
Type
advisory
inspirational
When to use this quote
- product development
- marketing campaigns
- corporate strategy
- R&D acceleration
Key Concepts
consumer insight
open innovation
speed of development
Questions to Reflect On
- How can firms balance core strengths with emerging trends?
- What risks arise from over‑reliance on past success?
A Different Perspective
May overlook external market disruptions that require new approaches.
