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Build Quote by Graham Hawkes

“If you build a Model T and you can see the Camry, you don't spend time tinkering with the T; you go straight to the next thing. Once you build the Camry, you can see the Ferrari, so you go straight to that.” quote by Graham Hawkes
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“If you build a Model T and you can see the Camry, you don't spend time tinkering with the T; you go straight to the next thing. Once you build the Camry, you can see the Ferrari, so you go straight to that.”

Graham Hawkes

About This Quote

Source Speech: Talk on iterative product development, 2020

Advancing to better models is faster when you can see the next level, so you skip incremental tinkering on older versions.

In simple terms: Skip minor upgrades, aim for the next big improvement.

Key Takeaway

Focus on the next breakthrough.

Themes

innovation progress product development

Mood

forward‑looking determined

Type

strategic inspirational

When to use this quote

  • software engineering
  • automotive design
  • startup pivots
  • R&D planning

Key Concepts

iteration technology adoption strategic scaling

Questions to Reflect On

  • What next version could you aim for now?
  • How do you decide when to move on?
A Different Perspective

Skipping steps may overlook valuable learning from intermediate versions.

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