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Corporations Quote by Gordon Mackenzie

“It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.” quote by Gordon Mackenzie
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“It's hard for corporations to understand that creativity is not just about succeeding. It's about experimenting and discovering.”

Gordon Mackenzie

About This Quote

Source Speech: Business Innovation Talk, 2015

Creativity requires risk‑taking and learning from failure, not just achieving success.

In simple terms: Creativity is about experimenting, not just winning.

Key Takeaway

Embrace experimentation and learn from setbacks.

Themes

creativity innovation risk learning

Mood

inspired reflective

Type

motivational philosophical

When to use this quote

  • product development
  • marketing campaigns
  • team brainstorming
  • R&D projects

Key Concepts

Design thinking growth mindset

Questions to Reflect On

  • How can you create safe spaces for failure?
  • What experiments can you start today?
A Different Perspective

Success alone does not guarantee creative growth; fear of failure can stifle it.

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