Able Quote by Giorgio Armani
“The interesting thing about basketball is that it is played recreationally all over the world in playgrounds where people shoot hoops. Perhaps it is because of this that the look of the game seems to have been able to cross over into streetwear more easily than that of some sports that are confined to more specialist arenas.”
About This Quote
Source Interview: Fashion Talk, Giorgio Armani, 2015
Basketball’s global, casual nature makes it easy for streetwear to adopt its style.
In simple terms: Streetwear thrives on basketball’s worldwide, informal play.
Leverage popular culture for fashion.
Themes
Mood
Type
When to use this quote
- urban fashion
- marketing campaigns
- brand collaborations
Key Concepts
Questions to Reflect On
- How does sport influence your style?
- Can fashion respect sport’s integrity?
Streetwear may dilute sport’s competitive spirit.